Tata Motors launches 鈥楪o Green鈥� initiative
Tata Motors along with its channel partners has announced the launch of its
鈥楪o Green鈥� initiative in line with its
commitment to environment
sustainability. Under this initiative, Tata
Motors, in association with an NGO,
will plant a sapling for the sale of every
new commercial vehicle and for every
new customer who gets their vehicle
serviced at the company鈥檚 dealer
workshop and Tata authorised service
station. Th e company will nurture the
sapling and bestow the customer with a
certificate and a link with the geo-tagged
location of the plantation, thereby
allowing the customer to monitor
its status.
Th e plantation will be spread across various locations in over 10 states of the country, thereby adding to the green cover of the country. Rajesh Kaul, Vice President, Sales & Marketing, Commercial Vehicle Business Unit, Tata Motors, said, 鈥淓nvironment sustainability is at the core of what we do at Tata Motors, its energy efficient manufacturing practices and environment-friendly product off erings are a testament to this. We are pleased to announce this collaboration with SankalpTaru where we are actively engaging with the large base of consumers that the company caters to, in tree plantation drives.鈥�
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