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Built in the year 1989, the plant in Pithampur, near Indore, has been manufacturing a full range of advanced construction equipment including loader backhoes, compactors, and crawler excavators. Currently, the facility caters to the construction equipment required for India and over 75 countries located in Africa and the Middle East, the Asia Pacific region, and Latin America markets.

On the milestone, Fabrizio Cepollina, Vice President, Industrial Construction Segment in Africa, Middle East and the Asia Pacific, CNH Industrial, said, 鈥淐ASE has been manufacturing Loaders Backhoes since 1957 when industry鈥檚 first factory-integrated Loader Backhoe was produced by CASE. Today, our latest range of TLBs further drives the brand鈥檚 legacy of excellence to newer limits. CASE is globally known for its superior quality machines, making us one of the leading brands in the construction equipment industry. This is a moment of pride for us, and we are working towards making our well-equipped Pithampur plant a global manufacturing hub for CASE products. The plant is already catering to the demand of close to 80 countries including India. We are aiming to further increase the volume of exports from here to additional markets.鈥�

Speaking on the occasion, Sunil Puri, Managing Director, CNH Construction Equipment India, said, 鈥淔or over 30 years, CASE India has been offering world-class quality made-in-Pithampur machines for national as well as international markets. In India, we are fully aligned with the government鈥檚 initiatives such as Make-in-India and Aatmanirbhar Bharat, with our Loader Backhoes being 90 per cent indigenized. This remarkable achievement of the 50,000th loader backhoe roll-out is a testimony of our customer鈥檚 belief in the brand and our products. We thank our esteemed customers, dealers and vendor partners for their support and look forward to achieving many such milestones in the future.鈥�

Satendra Tiwari, Plant Head - CASE Construction, India said, 鈥淐ASE India has been working consistently to provide outstanding machines and have proven our capacity to evolve with the time. The bronze-certified World Class Manufacturing (WCM) hi-tech facility is well automated with a focus on employee safety, product quality and precision, to efficiently meet both domestic and export demand. We are committed to following best practices and providing quality products from our only plant in the country. The 50,000th loader backhoe rollout is a proud moment for us at CASE India, and reaffirms our potential, encouraging us to continue to produce versatile machines for our customers.鈥�

CASE Construction has a sizable research and development facility at Pithampur. CASE engineers work constantly to ensure that machines go through regular upgrades and are future-ready. People, process, and the planet all are interconnected in the CASE philosophy. As a part of our sustainability goals contributing to reducing carbon emission, the company has installed solar panels at its Pithampur plant that will help provide up to 25 per cent of the plant鈥檚 energy through a natural source.

CASE offers class-leading BS-IV compliant loader backhoes that are technologically superior. CASE Construction recently celebrated its 180th anniversary globally, on the occasion the brand launched a range of products at the recently concluded Excon 2021 trade fair. The product range included an all-new, highly versatile, 49.5 hp 770NXe loader backhoe. Moreover, the company has recently inaugurated a skill development centre to provide cost-free raining on Loader Backhoe operation for enthusiasts with a lack of financial resources. The initiative contributes to the Central Government鈥檚 Skill India Mission by training 240 professionals each year. The 1200 sq. ft. facility comprises two classrooms dedicated to theory classes and counselling. The center is located at Sonvai, Rau near Pithampur. The first batch of students just graduated and are ready to be employed.