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Sinha aims to develop a stronger customer-connect and focus on effective channel expansion for deeper market penetration of the power tools division. With an advanced approach, Sinha along with his team will work to broaden the reach of power tools, accessories, and measuring tools through alternate channels, while also strengthening the digital and services network of the brand.

On his appointment, Sinha said, ?I am happy to lead the Bosch Power Tools division in India and SAARC and look forward to fostering a collaborative work culture delivering high-performance standards to provide superior value to the customers and stakeholders. Bosch Power Tools in India and SAARC have exceptional people and an innovation-oriented work culture that has ensured its past successes as a market leader. I endeavour to channelise its full potential to propel growth and a wider outreach with customer-focused quality-driven initiatives.?

Sinha is an engineer from I.T. Banaras Hindu University and has a post-graduate degree from IIM Calcutta. His vision for the company is to curate compelling value propositions and customised solutions satisfying customers while adding value to the organisation and its customers across relevant markets.